THIS SUCKS. Let me tell you why:
I have a huge problem with this video. This is totally off brand for Nike. The notion of “Make it Count” doesn’t even work with this video - he’s not making anything count (in any sort of productive way). Nike is a brand about aspiring to do great things… pushing oneself, challenging oneself. It’s not about being a narcissistic dumb a** and seeing how many places you can travel in 10 days on someone else’s dime. You can’t just name drop a bunch of quotes, and think you have a powerful communication… Not to mention the quotes had nothing to do with what he was doing. Schmoozing around doing backflips with cute little jump-cuts and spending someone else’s money doesn’t equate risk, pushing personal limits, or challenging oneself in hopes of gaining perpective.
I think this sums it up nicely - “you’re not making anything count you’re being a bunch of self-serving shallow hedonistic typical american whores.”